Conception, Edition & Marketing of data processing solutions

The software solution of Visual Tourism is born out of a market deficiency. No software program fully adapted to the business of travel agents existed.
Visual Tourism has been designed and developed to organise and manage the information travel agents process, especially with respect to the management of prospects ans clients.
Visual Tourism uses a combined system of human resources and data processing to record a number of specific purchase habits, interests, client feedback (including degree of satisfaction in trips organized etc..) in order to increase the efficiency of the agency and thus increase their profits.

The originality of Visual Tourism lies in the fact that the treatment of information is not exclusively in the hands of computer specialists but can be easily operated by the travel agents themselves.
In the 90's, people were more interested in the products than the clients. This tendency has been reversed since and agents have started to pay more attention to the management of client relations (CRM), particularly agencies who deal more with organised travel versus simple ticketing. In a difficult economic climate, customer loyalty is essential for assuriong the economic stability of a business, and ultimately increasing revenues. We have anticipated these tendencies since 1995.

The designer : Lucien Salémi

Graduated from the University of Aix en Provence (Masters in Finance, Masters in Tourism, MBA San Francisco).

He was first the director of financial control, then Marketing Control at the Group Devanlay (Lacoste, Yves Saint Laurent). Lucien Salemi worked for 5 years with Group Devanlay two of which as a project manager for the implementation of their computer system. (Mac Cormack and Dodge, subsidiary of Dun Bradstreet Software (GL/PO/AR/AP...).

Lucien Salemi was President of the Users Club of Dun Bradstreet Software products.
He has worked for 12 years at his own travel agency, which is a franchise of Havas Voyages (now thomas Cook).

His combined expertise in tourism, management and conception of computer software products has made Visual Tourism the success it is today.